Hidden Secrets To Internet
Marketing.... A true story
by Phil Clelland
With millions of web sites on the
internet (and every one of them competing for the almighty
visitor), we are literally being pulled in 50 thousand different
directions by web masters all wanting us to visit their web site
with hopes that once there, we'll buy what ever it is they're
selling.
But what happens when you receive all this traffic and no one
buys? If only we knew what all those visitors really wanted. It
seems to me that many of us webmasters and web business owners
are at a loss as to understanding some of the finer details when
it comes to marketing online. Before I go on, let me say this.
We who do business on the internet are, in some ways, at a real
advantage to those who are only focusing on the brick and mortar
model.
You see, when someone leaves a retail outlet there's really no
way of knowing what that potential customer really wanted,
unless you ask them of course. But for us web business owners we
can know. How? you ask, well, there's hidden secrets right under
our noses and many of us don't even know it. I want to share a
true story with you about a successful web site owner who knew
enough to find these hidden secrets and turned his business into
one of the most popular sites on the web.
About four years ago, Marc McDonald had a hobby where he ran an
awards site. After a while he started listing everything by
category. Shortly after that, he discovered that his freebie
page was receiving more traffic than all his other pages put
together. Now, what happened next, was a crucial
point in Marc's progress and literally changed his life.
Realizing that his freebies page was the most popular to those
visiting his site, he wisely changed his focus from an awards
site to a freebie site. The results were astounding. Today
Marc's web site receives over 1.5 million visitors a month and
has a subscriber base of over 132,000 for his freebie
newsletter. How many of us would like these kind of statistics
to brag about. Marc has now quit his job and works full time on
the web doing what he loves.
Did Marc just luck out ? NO, he discovered hidden secrets that
are available to all of us. What were these secrets and where
did he find them?, in his log files. That's right, hidden away
in his log files were secrets that told him exactly what his
visitors wanted. Sure, they were interested in sites that were
worthy of an award, but they were more interested in all the
freebies that the web offered.
Now this is just one example of how to use little known secrets
to expand or perhaps even, change your focus to your online
business. If you discover that you have pages on your site that
get more traffic than others, why not give your visitors more of
what they want. Expand on those pages, maybe
even let people opt in to your list so they can be kept up to
date with the most current changes or offerings. What pages on
your site are the most popular? Hey, your visitors might be
trying to tell you something.
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Phil Clelland is webmaster and
publisher of NETzine, Internet Success Stories You can read
Marc's full "Success Story" by subscribing to NETzine.
http://www.netzinesuccess.com "Where Netrepreneurs Tell
Their Story"
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